The webinar, "Master the Art of Storytelling to Boost Church Fundraising," features Romal Tune, a sought-after speaker, author, and nonprofit consultant. Hosted by Nonprofit Fundraising Management, this session equips ministry leaders with practical strategies to use storytelling as a tool to inspire generosity and deepen donor connections. Rooted in biblical principles, Romal emphasizes how stories of transformation can showcase the impact of your ministry, engage hearts, and encourage action. With insights on crafting compelling narratives, avoiding common pitfalls, and keeping donors engaged, this webinar is an essential resource for churches seeking to strengthen their fundraising efforts.

About Romal Tune

Romal Tune is the founder of ClereStory Education, a nonprofit dedicated to reducing mental health stigma, and serves as Vice President for Strategic Partnerships at TMS Global, where he develops leadership among pastors. He is also the Chief Innovation Officer for Selah R & R, Inc., a hospitality company creating spaces for rest and renewal. Romal’s three books—I Wish My Dad, Love Is an Inside Job, and God’s Graffiti—reflect his passion for hope, healing, and empowerment. Romal is a proud father to Aman and Jordan, both honor graduates, who inspire his latest book, I Wish My Dad.

Key Takeaways from the Webinar

1. The Power of Storytelling in Fundraising

• The Gospel as a Model: Storytelling is deeply rooted in the Christian tradition, with the gospel itself as the ultimate narrative of transformation. Churches can use storytelling to demonstrate how their ministries embody the message of the gospel in the present day.

• Engaging Donors: Stories evoke emotion and allow donors to see themselves as part of the solution, which is far more impactful than presenting raw data or activity reports.

2. Elements of a Compelling Story

Romal shares a clear framework for crafting effective fundraising stories:

• Characters: Focus on individuals impacted by your ministry, giving your story a personal connection.

• Context: Describe their circumstances and challenges.

• Emotion: Share heartfelt experiences to create empathy.

• Solution: Highlight how your ministry is creating change.

• Call to Action: Clearly invite people to contribute.

3. Common Mistakes to Avoid

• Making the Story About the Church: Stories should center on the people you’re helping, not on the church’s achievements or activities.

• Lack of Outcomes: Don’t just report on what you’re doing (outputs)—emphasize the transformation (outcomes).

• No Clear Ask: Always end with a specific invitation to give or take action.

4. Practical Tips for Getting Started

• Gather Stories: Talk to individuals whose lives have been changed by your ministry. Include their voices in your storytelling.

• Focus on Outcomes: Show how the ministry’s work has led to meaningful, measurable transformation in people’s lives.

• Connect Activity to Impact: For example, if fundraising for a building repair, tell stories about the people impacted by the issue, not just about the building itself.

5. Engaging Donors Long-Term

After securing a donation, keep donors connected by sharing regular updates on the continued impact of their generosity. Check in personally when possible, and even ask how your ministry can pray for them.