Using Social Media to Engage Your Congregation During Lent
What if this Lent, alongside personal practices of prayer and fasting, we also considered how to nurture spiritual connection within our communities in new ways?
While it’s easy to think of social platforms as spaces for announcements, event reminders, or just posting the weekly livestream link… but what if you reimagined the space as a digital sanctuary? A places where faith can be stirred, questions can be explored, and community can be built even beyond Sunday mornings?
If you don’t normally post much (or at all), Lent is the perfect time to try something new! And if you do post regularly, consider this an invitation to move beyond news updates and use your church’s online presence as a tool for spiritual growth and connection.
Here are a few simple ideas to inspire you this Lent:
Daily or Weekly Reflections
Share brief Lenten reflections, scriptures, or prayers. They don’t have to be lengthy—just enough to prompt thought and invite reflection. Rotate contributors from your congregation to create a tapestry of voices and experiences. If you need some help, we listed a round up for Lenten resources on another post this week and many come with premade social posts!
Visual Storytelling
Use photos to tell stories—whether it’s a sacred space in your church, signs of new life in nature, or a simple candle burning in prayer. Pair these images with a short verse or question to draw people into reflection.
Prayer Prompts
Create space for prayer by posting simple prompts:
“Where did you notice grace today?”
“What’s one thing you’re holding onto that you could release?”
Invite people to respond in the comments, fostering an online prayer community.
Community Challenges
Start a Lenten kindness challenge or a gratitude series—inviting your congregation to share small acts of kindness, moments of gratitude, or personal reflections. Small interactions online can sometimes spark deeper connections offline.
Go Live (or Pre-Record!)
Share short video reflections from pastors, ministry leaders, or even youth. A simple 2-minute midweek message, a prayer, or a reflection on a Lenten theme can make a big impact—and remind people they’re part of a living, breathing community of faith.