Storybrand
StoryBrand is a messaging framework created by author Donald Miller that helps organizations clarify their identity by using the structure of a clear, compelling story. While it was developed for businesses, it translates well to church and ministry settings where leaders often struggle to articulate who they are, what they’re called to do, and why that matters in their specific community.
For churches, StoryBrand can help leadership teams move beyond generic descriptions of worship style, programs, or beliefs and instead name the deeper identity of the congregation—who they are serving, what challenges people are facing, and how the church understands its role in that story. This clarity makes it easier to tell faith stories, share congregational wins, and communicate consistently across sermons, small groups, committees, websites, social media, and printed materials.
The core resource is the book Building a StoryBrand, which walks readers through a simple framework and includes access to practical templates that can be adapted for church use. StoryBrand also offers free articles, tools, and explanations on their website, as well as optional live workshops for teams that want guided support through the process.
This resource is especially useful for ministry leaders working on:
Clarifying congregational identity and purpose
Improving how their church tells stories about its life and ministry
Creating clearer, more consistent messaging across platforms
Cutting through vague or insider church language
StoryBrand does not prescribe theology or ministry priorities; instead, it offers a shared language and structure that helps churches name who they already are and communicate that more clearly to their congregation and community.
You can also find ongoing content and examples through StoryBrand’s presence on Instagram, LinkedIn, and Facebook.